Ep: 20 Building Identity and a Following as a Retailer Online with Brett Fry

Aug 13, 2019

Building Identity and a Following as a Retailer Online with Brett Fry

Our cigar retailer series gets super practical and real as Brett Fry, owner of Tobaccology in Virginia, shares what goes into building an identity and following for a retailer online.

Brett has leveraged social media to create an incredible community around his shop. He’s built immense trust within Facebook groups and shares what has led to his success and how others can replicate it.

Brett’s real and no-nonsense approach will equip you to know how you ought to spend your time online and how to assimilate into online communities so you start off making the right connections, but also know when the time is to form and grow your own social communities.

What You’ll Learn  

• Why the willingness of putting yourself out there and allowing yourself to grow is the building blocks of your identity.    
• What are the ways that you can do to know and serve your customers better.
• How genuinely getting to know and help people can lead to growing your social communities.
• And much more!

 

“I’m not in this to make a million-dollar in a year, I’m in this because I truly enjoy what I do. I wanted my shops to reflect the life and for me, that’s a comfort. ” 

 – Brett Fry

Key Takeaways

“While you are in the shop and being a part of the community there’s a lot of opportunities that arise. If you’re paying attention and mindful.” – Brett Fry 

“There’s a lot of great insights and practical opportunity to be able to build greater interaction than just attention with our customers.” – Kyle Willis